FedEx awarded with Superbrand status by the International Superbrand Council
BANGKOK, March 19, 2004 - FedEx Express (FedEx), the world's largest express transportation company, was recently awarded with "Superbrand" status by the independent Superbrands Council, reaffirming its status as one of the strongest brands and services in Thailand.
"FedEx is honoured to be named as a Superbrand, which underscores our service excellence and the commitment of our employees to delivering an impeccable and consistent experience for all our customers each and every time they come in contact with FedEx," said Clifton Chua, Managing Director, FedEx Express, Thailand, Philippines and Indochina.
FedEx was awarded with the Superbrand status following a selection process by consumers and the committee board, which consists of professionals from various industries including marketing, advertising and the media.
FedEx qualified as a Superbrand based on criteria including market dominance, longevity and evolution, trust in the organisation, customer loyalty and market acceptance which monitors the willingness of individuals to recommend the brand to others.
"FedEx has been consistently recognised for our innovation, for being one of the most admired Companies in the world to work for, and for our overall brand. This award reinforces FedEx as a leading service provider in Thailand", said Mr. Chua.
The Superbrands organisation was founded in London nearly a decade ago, and has since expanded its operations to seventeen countries worldwide including Asia, Europe and North America. In addition to the announcement of FedEx Thailand's success, FedEx was awarded with "Superbrand" status in 2004 in Hong Kong, Malaysia, Taiwan, the Philippines and Singapore.
FedEx Express, a subsidiary of FedEx Corp. (NYSE: FDX), connects areas that generate 90% of the world's gross domestic product in one to three business days with door-to-door, customs-cleared service. The company's unmatched air route authorities and infrastructure make it the world's largest express transportation company, providing fast, reliable and time-definite transportation of more than 3.1 million items to 215 countries each working day. FedEx employs approximately 225,000 employees and has more than 50,000 drop-off locations, 643 aircraft and approximately 43,000 vehicles in its integrated global network.
