Kuala Lumpur, October 8, 2004 - FedEx
Express (FedEx), the world's largest express transportation company, in
conjunction with MixFM, have launched a new radio contest designed to
test the station listeners' ability to solve some rather 'cryptic
clues'.
The contest, called 'MixFM Cryptic Clues' will have the station's
popular DJ's, Asha and Non challenging listeners to decipher a daily
cryptic clue. The clues will generally be associated with the artist of
the song played shortly before the clue is posed to listeners.
Listeners will then be invited to call in and solve the cryptic clue
for a chance to win prizes from FedEx. An example of the type of
cryptic clue listeners can expect would be: Cryptic Clue - a wildcat
with a hearing problem; Answer – Def Leppard.
The contest will run on MixFM through to December 31, 2004, Monday
through Friday at 4:00pm during the Mix Drive Home, with a total of 65
prizes up for grabs. Prizes include FedEx model planes and shopping
vouchers worth RM100 for one clever winner every day during the
contest. FedEx will send one of their fast reliable couriers out to
deliver prizes to winners on a daily basis.
The contest runs in conjunction with FedEx's TV commercials, recently
launched and playing in Malaysia, Hong Kong, Taiwan, Australia, the
Philippines, Indonesia, Singapore and Thailand. The ad's storyline
demonstrates FedEx's legendary teamwork and dedication when a customer
calls in the FedEx team for help with an urgent, but challenging
package. Amid the chaos created by this "difficult" package, the FedEx
team works together to find a solution, capturing the package and
ensuring its delivery.
Lily Tay, Managing Director of FedEx Express Malaysia said, "Contests
like this are one of the many things we get to do at FedEx, both for
the community at large and for our employees as well. Since we live to
deliver, delivering the prizes and seeing the expressions on winners'
faces winners will be great fun for us. We're also very pleased to have
Asha and Non deliver this contest to their listeners. I'm certain that
the MixFM Cryptic Clues will be a big hit during the Mix Drive Home."
About FedEx
FedEx Corp. provides customers and businesses worldwide with a broad
portfolio of transportation, e-commerce and business services. With
annual revenues of $26 billion, the company offers integrated business
applications through operating companies competing collectively and
managed collaboratively, under the respected FedEx brands. Consistently
ranked among the world's most admired and trusted employers, FedEx
inspires its more than 240,000 employees and contractors to remain
"absolutely, positively" focused on safety, the highest ethical and
professional standards and the needs of their customers and
communities. For more information, visit fedex.com.
